The Giving Trees
Accenture / Droga5 / Whatever Co. · 2023
Technical Director / Developer

The “Giving Trees” installations featured a tree in New York City’s The Battery outfitted with technology to turn it into a natural donation bank. People tap their phones on the installation to donate to green spaces both locally and across the country, making it possible for money to grow on trees.
The Giving Trees’ halo design is a visual manifestation of the delicate balance between nature and humanity. It serves as a beacon of sustainable, human-made innovation to benefit our green spaces and is designed to be easily replicated in parks worldwide.
Its elegant rings join at the central feature: the tappable informational plaque for donations. Once someone donates, the structure responds with a sound and LED glow pattern to signal the donation has been successfully received.